Online Display Advertising is an approach to connect with our target audience by means of medium of advertisements like banner ads, rich media advertisements, pothe p ups and pop unders and media purchases. A significant number of the marketers think about these type of promotions as the best approach to do just brand building yet it's little outlandish for the ones that get it. It's extremely productive to go into the area of these mediums and do marketing at scale.
1.Banner Ads - Manual Media Buys Intermediate Media Buys Agency Level Buys
2.Rich Media Ads - Expandables Push Downs Slide Banners Screen Shakers YouTube Masthead
3.PPV Advertising - Pop Ups Pop Unders.
4.Contextual Advertisements - In Footer In Margin In Page In Text
These ads are the hoardings on internet which we find on almost every website. For example we learnt Display advertisements in Google Adwords, that was an agency level banner ads buying process.
The advertisements found on the internet which expands, rolls over, or of little interactive nature are called Rich Media Ads. Like the ones you normally see on YouTube Homepage Banner are called Rich Media Advertisements.
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